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Ground Truth

Real time insight. Lasting community trust.
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Ground Truth is Complexas’ specialist field research solution for organisations that require credible, real-time data from the most remote, underserved, and complex environments across Africa and beyond.

    • First-Party Fieldwork: Face-to-face engagement in underserved regions.

    • In-Depth Interviews & Focus Groups: Capture sentiment, in depth explanations, and needs.

    • Behavioural Tracking: Monitor community perception as they shift over time.

    • Geo-tagging: track locations and descriptive data of key community infrastructure and amenities

    • Geo-Spatial and Pattern Analysis

    • Tailored Survey Design

    • Visualised Dashboards and Reports

    • Continuous Community Listening

    • Hybrid Human + Digital Methods

    • Independent Verification & Credibility

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Services that build Ground Truth.

Our products and services are modular and can be embedded at any point in the project cycle––from early scoping to operational crisis response.

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